Utube.com saw a gradual traffic spike over the years until it became to tear down their server. You see Utube is a Tube and Rollform equipment site and not the video site we all love to visit. Initially it was a headache for the company, but now they are looking to turn it into a cash wind fall. They are engaging the Google giant in a lawsuit for damages caused by youtube infringing on their territory.
The irony is that the mistype is financing their legal team. By adding a utube search at the top of their page they are parlaying the 100,000+ visitors a day into 10s of thousands of dollars.
The big payoff will be a google lawsuit. My guess is that google settles for a few million and utube continues to make another half a million off of the traffic each year. Not too bad.
Tuesday 21 August 2007
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